brock weatherup

executive vice president of Strategic Innovation and Digital Experience, petco

La Jolla, California | PathNorth member since 2014


Brock is a CEO, entrepreneur, angel investor, builder of enterprise value, and passionate advocate for consumers and their interactions with digital media and E-commerce. Currently, he is the executive vice president of strategic innovation and digital experience at Petco. Previously, he was the co-founder and CEO of PetCoach, a revolutionary platform in pet healthcare, which was later acquired by Petco. Brock is also managing partner of Atai Ventures angel investments, co-founder of ICONYC (, an accelerator focused on seed stage Israeli tech companies, and an investor/adviser/board member for over seven startups. A graduate of University of Colorado Boulder, he is the father of two girls and owner to his four-year-old retriever named Boulder.