ceo, snagfilms and viewlift
Rick Allen has run successful companies in nearly every form of media and technology, and has helped to develop some of the country’s most prestigious brands. Rick is the founding CEO of SnagFilms, which he helped to create with Ted Leonsis. The company’s ViewLift unit is a unique platform helping media companies extend their audiences in the OTT and the mobile and web worlds via proprietary technology, leading industry relationships, and complementary additional content.
With Ted Leonsis, Allen has produced a number of award-winning films, including Kicking It and A Fighting Chance for ESPN and a 2014 documentary Lost for Life televised in nearly 60 countries, including on Lifetime and the BBC. He has served as president and CEO of Sporting News, the country’s oldest sports media company. Previously, Allen was president and CEO of the for-profit arm of the National Geographic Society, responsible for the organization's television and film productions, interactive products, websites and e-commerce, maps, travel, retail, and consumer products. Under his leadership, the National Geographic Channel was launched and became one of the fastest growing cable channels in history. He has also been a senior executive at Discovery Communications.
Allen served in the White House as a deputy assistant to President Clinton, helping to establish AmeriCorps (the domestic Peace Corps). Before his White House service, Allen was CEO of a privately-held group of 35 companies based in Los Angeles. The co-author/editor of RFK: His Words for Our Times, he has written and lectured widely on business and politics, and has been active in civic affairs particularly dealing with education. He has received a number of industry honors; Rick and his wife have 3 sons.